About the Company
Established in 1949 in Herzogenaurach, Bavaria, adidas stands as one of the top 100 most esteemed brands globally. As a multinational corporation, adidas specializes in the design and manufacturing of sports and apparel merchandise. Its online sales contribute significantly to the company's annual turnover, highlighting the paramount importance of online marketing for its success.
The Dilemma
Despite its widespread recognition, adidas was experiencing substantial untapped sales potential and revenue. To address this challenge, the company aimed to enhance conversion rates, optimize advertising strategies, and reduce customer dissatisfaction. Additionally, adidas sought to refine its cost-per-click (CPC) bids and improve return on investment (ROI) through an efficient and user-friendly automated solution.
The Resolution
Leveraging Cart Feed Marketing, adidas significantly enhanced its online visibility by implementing automated feed management across advertising, social media, and shopping platforms. With Cart.com's assistance, the brand accomplished the following:
- Expanded product categorization capabilities by creating additional fields for seamless mapping to relevant categories on Google and other platforms.
- Conducted thorough cost and revenue evaluations for each product across diverse channels.
- Ensured accurate product values to facilitate precise customer searches and enhance their shopping experience.
- Streamlined the process of removing unprofitable products from shopping feeds with a single click, optimizing campaign effectiveness.
- Implemented custom labels for specific attributes, empowering adidas to make swift bid adjustments on Google Shopping to maximize ROI.
The Outcome
Regional Optimization: adidas achieved regional optimization by efficiently modifying multiple shops and channels simultaneously, ensuring tailored strategies for diverse markets.
Global Implementation: With PPC managers strategically located across five continents, adidas executed a seamless global implementation, enabling synchronized data feed optimization worldwide.
Priority Product Placement: The brand's top-performing products now enjoy prominent placement across all channels, driving maximum ad return on investment (ROI) by capturing audience attention and driving conversions effectively.
