SellerActive | E-Commerce Blog

Walmart Reviews Opportunity Report: Improve Ratings and Visibility

Written by Peter Curac-Dahl | Jan 1, 2024 1:45:00 PM

We’re excited to introduce the Walmart Reviews Opportunity Report, a powerful tool to help you manage product reviews, improve ratings, and increase customer trust.

What is the Walmart Reviews Opportunity Report?

This new report allows you to track and optimize your Walmart SKUs by identifying products that could benefit from review solicitation or need attention due to low ratings.

Key Features and Benefits

Before Enrollment in Walmart’s Review Accelerator Program

  • Identify Products Needing Reviews: Spot SKUs with low review counts, poor average ratings, or high recent sales to target for review collection.
  • Assess Low Ratings: Investigate SKUs with consistently low ratings to address potential product or listing issues.
  • Enroll in the Walmart Review Accelerator Program: Easily opt-in for eligible products to start improving your review base.

After Enrollment in the Review Accelerator Program

Once enrolled, additional columns in the report help you:

  • Track Enrollment Status: View the program status of each SKU (eligible, enrolled, completed, disenrolled, ineligible).
  • Monitor Reviews Collected: Keep track of the number of reviews generated through the program.
  • Analyze Rating Changes: Measure how ratings have improved since enrollment.
  • Manage Costs: See how much you’ve spent on review solicitation efforts.
  • Enroll or Disenroll Items: Add or remove SKUs from the program as needed, with the default setting collecting five reviews per enrolled item.

Why Use This Report?

  • Boost Product Credibility: More reviews and higher ratings can lead to improved customer trust and higher conversion rates.
  • Streamline Review Management: Easily monitor and act on opportunities to improve product performance.
  • Optimize Costs: Track your spending and assess the return on investment for review solicitation.

Get Started with the Walmart Reviews Opportunity Report

Take control of your product reviews and ratings today by exploring the Walmart Reviews Opportunity Report in your dashboard. Gain valuable insights, enroll in the Review Accelerator Program, and start improving your products’ performance on Walmart.