The Product Opportunity Report is a customized tool that utilizes customer demand signals, category and brand data to make product recommendations tailored to your business.
The Product Opportunity Report provides suggestions for products to consider selling within categories and brands that you already sell, while also considering marketplace demand. The report contains multiple pieces of data that can be sorted and filtered on to narrow down the suggestions to the opportunities that best match your business.
Walmart must be integrated on your account to access this report.
Catalog addition recommendations
Within the "Not in my catalog" toggle, you can access a list of products that Walmart recommends you add to your catalog based on the categories you sell within and demand signals on the marketplace.
Product: The product title. You will also have the ability to list the item from here if you've sourced inventory.
Marketprice: This is an average price across the major marketplaces that this product is selling on. This metric will give you a sense of what you might be able to sell this product for.
Brand: The brand of the product.
Est. Sales Volume: This is a relative measurement of how much market demand there is for this product. This will be one of three values, High, Medium, Low.
Item in my Catalog: This column shows whether or not you already have this product in SellerActive. Items already in your catalog show up here because they might not be listed on all marketplaces that have opportunity.
Channel: Marketplace icons that are lit up in this column indicate the item is for sale on that channel by another merchant. Clicking on the icon will take you to the marketplace listing for that product.
Actions: Here you can set the product up as a new SKU in SellerActive and go through the listing process.
To begin using the Product Opportunity report, go to Reports > Opportunities in SellerActive or go there directly from this link.
Listing and Inventory Allocation Opportunities
If you switch over to the "In my catalog" toggle and select the Walmart Demand Report, you can access a list of SKUs within your catalog that are considered in-demand on Walmart marketplace. There are a couple of suggested ways to use this report. 
Note that the Walmart products are refreshed approximately every 3 days, so there may be cases where matching products in your catalog do not appear in this report within that window.
Marketplace Listing Opportunities
- Filter down to products that do not contain a Walmart listing.
- Select these products and stage them to Walmart using the bulk actions button at the top right of the report. Note that today you can only stage products one page at a time. You could prioritize the listing process based on SKUs with the highest estimated sales volume.
Inventory Allocation Opportunities
If products within your catalog are in-demand on Walmart and you already have them listed to Walmart, you may consider fulfilling the items within WFS for an additional listing boost (as these offer types tend to rank better). To find these opportunity items, filter the WFS Stock Status column down to Not Stocked, Low Stocked, or Out of Stock. Note that you will need to check the WFS eligibility of the item within the Walmart Seller Center. To do so, click the action "Fulfill with Walmart" (which will link you to the item list in the Walmart Seller Center). Within the Walmart Seller Center, click Fulfill with Walmart on the item action. This will kick off the WFS item conversion and inbound shipment creation process within Walmart. 